Lately, I've been interested in this idea of play — and how easily we forget it.

My work, spanning UX design, film production, and creative development, is my way of reminding people. I believe the best experiences, whether on screen or in a product, are the ones that don't forget to be both practical and fun. I'm a brainstormer first and a critic second: I'd rather chase an idea as far as it can go before reeling it back in than never let it run at all. Whether that means breaking convention and going all out, or thinking creatively about problems or constraints — I'm in. The best games, after all, come with a bit of challenge.